---
title: OnTracx product launch - a Ghent University sports-tech spin-off
canonical: https://0110.be/posts/OnTracx_product_launch_-_a_Ghent_University_sports-tech_spin-off
markdown_url: https://0110.be/posts/OnTracx_product_launch_-_a_Ghent_University_sports-tech_spin-off.md
id: 544
published_at: '2024-04-24T00:00:00Z'
updated_at: '2024-04-25T11:54:49Z'
author: Joren
tags:
- name: UGent
  markdown_url: https://0110.be/tags/UGent.md
---

# OnTracx product launch - a Ghent University sports-tech spin-off

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</svg>
<small>Fig: OnTracx logo</small>
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 </div>

A couple of days ago, [OnTracx](https://www.ontracx.com/) launched their first product: a system to measure impact during running with the aim to become *'The Future of injury-free running'*.  Next to the launch event itself, OnTracx was featured in the [national](https://www.vrt.be/vrtnws/nl/2024/04/17/nieuwe-tracker-voor-belasting-te-meten-bij-lopen-of-joggen/) [media](https://www.tijd.be/ondernemen/technologie/slimme-sensor-van-gentse-start-up-ontracx-moet-komaf-maken-met-loopblessures/10541459.html) as well. 

OnTracx is a Ghent University spin-off and their product is based on a couple of scientific studies. I had the chance to collaborate on some of these studies:

* Van den Berghe, P., Six, J., Gerlo, J., Leman, M., & De Clercq, D. (2019). [__Validity and reliability of peak tibial accelerations as real-time measure of impact loading during over-ground rearfoot running at different speeds__](https://pubmed.ncbi.nlm.nih.gov/30824234/). Journal of Biomechanics
* Van den Berghe, P., Lorenzoni, V., Derie, R., Six, J., Gerlo, J., Leman, M., & De Clercq, D. (2021). __Music-based biofeedback to reduce tibial shock in over-ground running: A proof-of-concept study__. Scientific reports

As is already clear from the title of the second paper: originally the idea was to use music-based biofeedback as a way to reduce impact. Unfortunately, this feature is not - yet? - present in the commercial project which focuses on the measurement and clearly reporting a proxy to mechanical load. This does make the message focused and is probably a good commercial move. I bought one of the sensors and already tested it out during a 5k-run. I was pleasantly surprised with the smooth on-boarding and the slick, well thought-out, user-friendly app.


Become part of the *'The Future of injury-free running'* and go and [get OnTracx](https://www.ontracx.com/)!



![The product launch](https://0110.be/files/photos/544/PXL_20240423_173145479.MP.webp)

![The OnTracx CEO during the Flanders Technology and Innovation festival](https://0110.be/files/photos/544/PXL_20240320_191538986.MP.webp)