~ OnTracx product launch - a Ghent University sports-tech spin-off
» By Joren on Wednesday 24 April 2024A couple of days ago, OnTracx launched their first product: a system to measure impact during running with the aim to become ‘The Future of injury-free running’. Next to the launch event itself, OnTracx was featured in the national media as well.
OnTracx is a Ghent University spin-off and their product is based on a couple of scientific studies. I had the chance to collaborate on some of these studies:
- Van den Berghe, P., Six, J., Gerlo, J., Leman, M., & De Clercq, D. (2019). Validity and reliability of peak tibial accelerations as real-time measure of impact loading during over-ground rearfoot running at different speeds. Journal of Biomechanics
- Van den Berghe, P., Lorenzoni, V., Derie, R., Six, J., Gerlo, J., Leman, M., & De Clercq, D. (2021). Music-based biofeedback to reduce tibial shock in over-ground running: A proof-of-concept study. Scientific reports
As is already clear from the title of the second paper: originally the idea was to use music-based biofeedback as a way to reduce impact. Unfortunately, this feature is not - yet? - present in the commercial project which focuses on the measurement and clearly reporting a proxy to mechanical load. This does make the message focused and is probably a good commercial move. I bought one of the sensors and already tested it out during a 5k-run. I was pleasantly surprised with the smooth on-boarding and the slick, well thought-out, user-friendly app.
Become part of the ‘The Future of injury-free running’ and go and get OnTracx!